KID ROCK is celebrating after the success of his new beer brand - even though it has yet to be tasted.
Orders are flying in for the rock star's Badass Beer made by the Michigan Brewing Company, which he said was just an easy way to make sure he had free alcohol backstage at concerts.
Speaking to Rolling Stone magazine, he said: "I thought we'd be making beer and having fun, like, 'Ah, we'll get free beer, and it will have my name on it.'
"But it's mind-blowing. We have f**kloads of orders, and no one's even tasted it yet."